Barbie syndrome

"Barbie syndrome" is a term that has been used to depict the desire to have a physical appearance and lifestyle representative of the Barbie doll. It is most often associated with pre-teenage and adolescent females but is applicable to any age group or gender. A person with Barbie syndrome attempts to emulate the doll's physical appearance, even though the doll has unattainable body proportions. This syndrome is seen as a form of body dysmorphic disorder and results in various eating disorders as well as an obsession with cosmetic surgery.

Ukrainian model Valeria Lukyanova has received attention from the press, due in part to her appearance having been modified based on the physique of Barbie. She stated that she has only had breast implants and relies heavily on make up and contacts to alter her appearance. Similarly, Lacey Wildd, an American reality television personality frequently referred to as "Million Dollar Barbie" has also undergone 12 breast augmentation surgeries to become "the extreme Barbie".

Rodrigo Alves, the "Human Ken Doll", has undergone over £373,000 worth of cosmetic procedures to match the appearance of Barbie's male counterpart. These procedures have included multiple nose jobs, six pack ab implants, a buttock lift, and hair and chest implants. Sporting the same nickname, Justin Jedlica, the American businessman, has also received multiple cosmetic surgeries to enhance his Ken-like appearance.

In 2006, researchers Helga Dittmar, Emma Halliwell, and Suzanne Ive conducted an experiment testing how dolls, including Barbie, affect self-image in young girls. Dittmar, Halliwell, and Ive gave picture books to girls age 5–8, one with photos of Barbie and the other with photos of Emme, a doll with more realistic physical features. The girls were then asked about their ideal body size. Their research found that the girls who were exposed to the images of Barbie had significantly lower self-esteem than the girls who had photos of Emme.